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Through attention to advertising as a form of marketing and to the various organizational arrangements by which advertising has become established, this book shows how advertising as a global phenomenon is able to assume quite distinct.
- Format: Pocket/Paperback
- ISBN: 9780415045353
- Språk: Engelska
- Antal sidor: 224
- Utgivningsdatum: 1990-12-01
- Förlag: Routledge