Impact Of Customer Service Elements On Customer Satisfaction &Loyality 1

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Impact Of Customer Service Elements On Customer Satisfaction &Loyality

Saima Jahan • Surmad Umar • Samina Jahan

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68 sidor
2012

This study stands to investigate the impact of customer service elements on customer satisfaction and loyalty in B2B (Business to Business) market and to find out the most important elements of customer services which have strong impact on satisfaction in Pakistan's scenario.The nature of this study is exploratory and the selected population for data collection consists on the retailers of mobile phone companies.

Författare: Saima Jahan, Surmad Umar, Samina Jahan
Format: Pocket/Paperback
ISBN: 9783659241383
Språk: Engelska
Antal sidor: 68
Utgivningsdatum: 2012-09-17
Förlag: LAP Lambert Academic Publishing