Del 46 - Studies in Imperialism

Imperial persuaders

Images of Africa and Asia in British advertising

Häftad, Engelska, 2003

AvAnandi Ramamurthy,Dr Anandi Ramamurthy

459 kr

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The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known advertising icons, as well as the specific commercial interests that various companies' images projected. Provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images produced to sell specific products, such as soap, cocoa, tea and tobacco.

Produktinformation

Utgivningsdatum2003-08-21
Mått156 x 234 x 13 mm
Vikt358 g
FormatHäftad
SpråkEngelska
SerieStudies in Imperialism
Antal sidor256
FörlagManchester University Press
ISBN9780719063794

Tillhör följande kategorier

Kolonialism och imperialism inom Historia och arkeologi
Europas historia inom Historia och arkeologi
Reklam inom Ekonomi och Ledarskap
Illustrationskonst och kommersiell konst inom Kultur
Kulturvetenskap inom Samhälle och politik
Etnicitet inom Samhälle och politik

AcknowledgementsList of Illustrations1. Advertising and colonial discourse2. Soap advertising, the trader as civiliser and the scramble for Africa3. Cocoa advertising, the ideology of indirect rule and the promotion of the peasant producer4. Tea advertising and its ideological support for vertical control over production5. The Empire Marketing Board, tobacco advertising and the imaging of the white male imperial archetype6. Corporate advertising, decolonisation and the transition to neo-colonialism7. ConclusionBibliographyIndex