In the Pink: Making of Successful Gay- & Lesbian-Ow

Readers of In the Pink will gain practical, useful tips on running and starting a gay-focused business, being partners with their partners, managing gay employees, and much more. In the Pink also gives the reader personalized help on general issues such as motivation, personality, finance, marketing, planning, and management from a gay perspective. It tells you how to find a mentor, how to apply for a bank loan, how to market to the gay and non-gay communities, whether or not your business should come out, and much more.