Individual Goal Hierarchies as Antecedents of Market Structures 1

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Individual Goal Hierarchies as Antecedents of Market Structures

Name: Individual Goal Hierarchies as Antecedents of Market Structures
Price: 779 SEK
Availability: InStock
Author: Marcel Paulssen
ISBN: 9783824472222

Marcel Paulssen

Pocket

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266 sidor
2000

Based on the notion that consumers are self-regulating, volitional decision makers and capable of regulating their behavior according to their goals, Marcel Paulssen develops a self-regulatory model of consideration
set formation.

Författare: Marcel Paulssen
Illustratör: Bibliographie 52 schwarz-weiße Tabellen
Format: Pocket/Paperback
ISBN: 9783824472222
Språk: Tyska
Antal sidor: 266
Utgivningsdatum: 2000-07-01
Förlag: Deutscher Universitatsverlag