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Individual Goal Hierarchies as Antecedents of Market Structures
Marcel Paulssen
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Based on the notion that consumers are self-regulating, volitional decision makers and capable of regulating their behavior according to their goals, Marcel Paulssen develops a self-regulatory model of consideration
set formation.
set formation.
- Illustratör: Bibliographie 52 schwarz-weiße Tabellen
- Format: Pocket/Paperback
- ISBN: 9783824472222
- Språk: Tyska
- Antal sidor: 266
- Utgivningsdatum: 2000-07-01
- Förlag: Deutscher Universitatsverlag