Influence of Media on Public Health

Influence of Media on Public Health provides solutions to healthcare surveillance issues in Nigeria, Africa, and around the world. It is directed towards achieving standard media representation and support in compliance to journalists' obligations in tackling public healthcare. Most references are Nigerian sources and are digested to a simple English language for clarification and easy comprehensibility for all readers, especially the tertiary institutions in media practices, post graduates, and researchers. Media professionals as the major target audience need the reformations recommended in this book for more impacting services while protecting masses' interest in preserving healthy lives.

This well-researched, documented, and endorsed work addresses an examination of Nigerian print media on its healthcare surveillance role, the influence of media campaign on positive healthcare behavior change and social transformation, and the media and journalists' role of surveillance in healthcare communications. Key issues and recommendations are addressed in detail for each of these areas of public interest with application beyond the national boundaries of Nigeria.

Healthcare communication is everyone's responsibility, but professionally the media, government, healthcare givers or organizations (both international and local) are expected to keep updating the masses on ways of improving good healthy livelihood. To achieve this obligation, there is much dependency on the media as the intermediate institution, between both healthcare institutions/government and the public. Media, as the Fourth Estate of the Realm, has the mobilizing power which is backed with government policies in implementing healthcare provisions and recommendations for preventing pandemic, outbreak, infection, and other forms of diseases.