Influence With A Heart

"As a consultant and business coach, I've read many books on business, marketing, leadership, and influence... and it's very hard to find something that really impresses me like Ben Gioia's book did. "The author took the well-known key principles about influence and marketing that everyone else writes about, synthesized them, re-presented them from a new perspective, and created a completely new framework that's both very insightful and extremely practical. "'Influence with a Heart' is not a theoretical treatise but an action-oriented tool, a book you'll want to keep handy on your desk for ideas, inspiration, and suggestions to help you establish a real connection with your audience. "For each of the three pillars of his framework (Empathy, Story, Thought-Leadership), Ben first explains why it works, then presents a real-world case study to show the principle in action, and eventually gives the reader a step-by-step guide to applying the principle to solve her own business challenges. "I can tell from my personal experience that most books, courses, webinars, and blogs on marketing and business miss the action steps part. They spend too much time and energy establishing the author's thought-leadership instead of providing actionable value. "This book takes the opposite approach and focuses on helping the reader achieve her goal of becoming a better and more effective communicator. "Written in a conversational and entertaining way, 'Influence with a Heart' is a must read for anyone who wants to become a more influential leader and provide more value to their audience. -Giuseppe Fratoni Digital Marketing Consultant and Business Coach Rome, Italy - - - Ben Gioia ("joya") is a speaker, coach, bestselling author, and President of InfluenceWithAHeart.com. He shows people how to better leaders and more influential communicators so they can make a bigger impact. He's trained 126 visionaries at Stanford University, served 32 million people by helping launch one of the world's biggest magazines, and is an empathy, mindfulness, and story consultant creating a training for 16,000 customer service employees at a Fortune 100 company. Ben's newest book, Influence With A Heart, shows people how to inspire more of their clients, customers, and audience to say, "YES" to their ideas, vision, message, products, and/or service. His simple framework: empathy + story + thought leadership (and a dash of mindfulness) - is proven, powerful, and practical... whether you're face-to-face, online, onstage, or on the phone. Almost dying 4 times in 72 hours during a hike in India gave Ben a gift: a fire inside to make a massive positive impact. So today he shows individuals and organizations how to 1) be more influential; 2) connect with / express their unique purpose; 3) create 
expert/authority/thought leader positioning; and 4) develop messaging, products, 
and services that help deliver the right outcomes for the customers, clients, and/or 
the organizations that they are serving. - - - OFFERING: Speaking, Keynotes (Opening and Closing), Consulting, Coaching, Conferences, Breakouts, Workshops, Seminars, Educational Trainings, Business or Community Events, Retreats, Onsite Meetings, and Media Appearances. - - - By applying what you discover in Ben's book, you will: 1. Bring your unique, positive agenda into the world and help more people. 2. Create trust-based relationships that are good for everyone and everything your business touches. 3. Inspire more people to say, "yes" to your ideas, vision, messages, products, or services, whether it's one, 10, or 10,000 people.

What you'll discover in this book is a new way to do business, a proven approach for success, and practical ways to make it happen... inspired and informed by the insights and examples of leaders including Nelson Mandela, Abraham 
Lincoln, Mother Teresa, Steven Covey, Jim Collins, Mary