bokomslag Information Sources in Advertising History
Psykologi & pedagogik

Information Sources in Advertising History

Richard Pollay

Inbunden

1569:-

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  • 330 sidor
  • 1979
?Especially missing in [advertising history] has been a substantial bibliography from which research might be produced. This book corrects this deficiency and does so brilliantly. ...the text is divided into three sections: introductory essays, annotated bibliography, and directory of sources. ... The most important section of the book consists of annotated bibliographies [which are] highly useful and generally are comprehensive....?-Journalism History

  • Författare: Richard Pollay
  • Illustratör: black & white illustrations
  • Format: Inbunden
  • ISBN: 9780313214226
  • Språk: Engelska
  • Antal sidor: 330
  • Utgivningsdatum: 1979-07-01
  • Förlag: Greenwood Press