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Japanese retailing has long been regarded as traditional or even backwards, when in reality it has constantly demonstrated its innovativeness and dynamism. This book highlights these developments by looking at: innovations and underlying driving forces; responses of Japanese retailers to deregulation; increasing competition; changes in consumer behaviour; and internationalization during the 1990s. All of these factors are analyzed through a thorough investigation of innovative activity from the 1950s onwards.
- Illustratör: 275 p X
- Format: Pocket/Paperback
- ISBN: 9781349510627
- Språk: Engelska
- Antal sidor: 275
- Utgivningsdatum: 2003-01-01
- Förlag: Palgrave Macmillan