Insight

An expert shows how to cultivate "aha" momentsflashes of insightthat lead to business innovation and personal success. Insight: Encouraging Aha! Moments for Organizational Success helps individuals and organizations create the conditions that lay the groundwork for the distinct "Aha!" instances of insightwhen connections between different pieces of information are revealed and ideas come together in ways that have never existed before. Insight examines three stages of the Aha! experience, from the early confusion and chaos of "too much information," to how people organize and try out what they learn, to the "Aha!" moment itself. It then examines techniques people use to spark the creative aha experiencetechniques that will work in a private business, education, government, nonprofit, and any other organizational setting. The book is based on interviews with over 100 people of all ages, backgrounds, and professionsfrom software developers to dancers, from detectives to football coachesas well as the latest research results from management, psychology, and neuroscience studies about the workings of the brain in creative situations.