Samhälle & debatt
Pocket
Integrated Marketing Communication
Maxwell Winchester • Peter Ling • Lara Stocchi • May O Lwin • Wonsun Shin
1589:-
Uppskattad leveranstid 7-12 arbetsdagar
Fri frakt för medlemmar vid köp för minst 249:-
Integrated Marketing Communication introduces students to the principles and practice of integrated marketing communication (IMC). Written by an Australasian author team with an international focus, the text takes a balanced theoretical approach that acknowledges both salience and persuasion (strong & weak) theories of advertising, recognising advertising as an activity that aims to change attitudes and reinforce behaviour. Supported by case studies, weblinks and revision questions to assist with student understanding and encourage critical reflection, Integrated Marketing Communication critically examines the major theories of marketing communication and provides students with examples of the practical implications of these theories.
- Format: Pocket/Paperback
- ISBN: 9780195596717
- Språk: Engelska
- Utgivningsdatum: 2019-04-23
- Förlag: Oxford University Press Australia