International Business Handbook

For those professionals who are currently involved in manufacturing, trading, banking, or service industries on a global level, or for those who are considering it, here is a book that clearly and succinctly informs you how to successfully perform in the international business arena. A group of experienced international business scholars and academicians, knowledgeable about the workings of international business practice, share valuable and insightful information on doing business in a variety of countries in the Americas, Eastern and Western Europe, the Middle East, and Asia. They discuss global trends, different regions and their consumer cultures and business customs, methods of entry, and global strategies. More specifically, you'll learn how the economic, physical, religious, sociocultural, political, legal, and technological environment of a country affects the international business climate there. You'll also find out about the various national controls on international trade that exist in countries around the world, international business opportunities, sources of information, and knowledgeable organizations and people to use as contacts and resources.