1449:-
Uppskattad leveranstid 5-10 arbetsdagar
Fri frakt för medlemmar vid köp för minst 249:-
Andra format:
- Inbunden 3859:-
- Inbunden 2619:-
- Pocket/Paperback 1039:-
This new edition of International Business examines the impact of globalization on key aspects of the business environment. It offers a comprehensive overview of this phenomenon that is altering corporate strategy fundamentally, critiquing the complexities of globalization and its impact on international business. International Business offers a holistic examination of the processes that influence the evolution of strategy in the modern global economy. It is divided into three sections: impact of globalization: how globalization has driven the processes of regional integration and the emergence of transnational governance structures environmental drivers: how international strategy is shaped and the emergence of internationalized businesses resource issues: how resources can determine success in the global economy or impede firm evolution. Featuring a wealth of new case studies, updated pedagogy and a fresh new design, this new textbook will prove essential reading for all those studying international business. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415437646.
- Illustratör: 45 black & white tables 87 black & white illustrations 42 black & white line drawings
- Format: Pocket/Paperback
- ISBN: 9780415437646
- Språk: Engelska
- Antal sidor: 528
- Utgivningsdatum: 2010-05-13
- Förlag: Routledge