International Marketing in the Network Economy 1

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International Marketing in the Network Economy

Name: International Marketing in the Network Economy
Price: 759 SEK
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Author: F Kohlbacher
ISBN: 9780230515703

F Kohlbacher

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254 sidor
2007

The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.

Författare: F Kohlbacher
Format: Inbunden
ISBN: 9780230515703
Språk: Engelska
Antal sidor: 254
Utgivningsdatum: 2007-10-01
Förlag: Palgrave Macmillan