Internet Auctions

Internet Auctions begins with the introduction of the basic settings, concepts and processes that are the building blocks of auction research. It then focuses on the transition from pre-internet auction research to more recent topics. Special attention is given to research opportunities as well as to experimental methods that can provide both laboratory and field data to answer important questions. It reviews recent empirical and theoretical works on internet auctions with a focus on internet auction design, formats, and features that are currently debated in the marketing literature. Some of these issues are extensions of general auction topics, but the findings can be quite different in internet environments. The book examines new design features that are particularly relevant to internet auctions such as feedback ratings, buy-it-now options, and different closing rules. The authors also look at strategic and behavioral models that are shaping marketing research on internet auctions. While much of this analysis is grounded in economics, there is less focus on economic theory and a greater focus on managerial questions.