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Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.
- Format: Inbunden
- ISBN: 9781137488947
- Språk: Engelska
- Antal sidor: 287
- Utgivningsdatum: 2015-02-10
- Förlag: Palgrave Macmillan