Intuitive Cognition

This book is an exhaustive and evidence-based introduction to the concepts of intuitive cognition. It focuses on the foundations of intuitive and other forms of cognition, how it allows the integration of new information with existing knowledge along with their applications in diverse fields like business, teaching, marketing and education. The book examines the co-existence of intuition with deliberate information processing and defines the applicability of intuitive cognition from a multidisciplinary approach. What role does intuition play in driving effort, sensory experience, choices or in taking risks? And how can a greater understanding of intuitive cognition help with decision-making, understanding customers or patients and understanding student needs? It explores the efficacy of the unconscious and other forms of cognition, across multiple domains, such as creative art, education, organization, business and finance, neuro-marketing, artificial intelligence and spirituality. This volume will be useful for scholars and researchers of psychology, neuroscience, cognitive psychology, cognitive sciences, education, organizational behaviour, management studies, philosophy, and literature.