Investigating customer adoption of mobile banking services

INTRODUCTION

1.1 Mobile Banking: An Overview

Since the Independence of India banking system till date banking system has gone

through a lot of transformation and changes in providing its services to the customers.

Technology and innovation were given much emphasis in the banking system around

The 1990s.Technology was used as a strategic weapon in providing better quality services at a

faster speed. Mobile and Internet banking helped the customers to do their banking from

diversified areas and provided convenience to customers. Banks are using multi-channel i.e. ATMs, debit cards, credit cards, mobile banking, internet banking, etc. for

delivering their banking services. Due to competitive pressure and the global economic

scenario banking concept is now redefined as a financial supermarket providing a number

of financial services under one umbrella