Invisible Influence

There are many moments in life when you have to ask someone a critical question that could determine your salary, whether you have a spouse, whether you get a jobyour entire future. Do you know how to get the answer you want? Do you understand how much influence you actually have over your fate? The truth is, how that person is going to respond depends more on whats going on in your head than it does on whats going on in theirs. Your expectations, the words you choose, the environment in which you ask these questionsso many factors that you controlcan determine whether you hear a yes or a no. Invisible Influence shows you a step-by-step process to quietly persuade others to choose you or your product. Based on new scientific discoveries that reveal fascinating and unique approaches to influence, this book shows how people process their feelings about products, services, and people, and what mental shortcuts they use to make their choices. Youll learn how to incorporate 52 techniques for subliminally influencing others in order to sell, market, and communicate more effectively, including how to: Use questions early in a conversation to give the person a sense of control and you an opportunity to understand and deliver to their expectations Know how much information to give to someone Determine what people lose if they dont do business with you, and then leverage that knowledge Use photos in order to make yours a familiar, and therefore more attractive, face Recapture someones attention Use stories to explain what statistics cant Help other people find meaning in their own actions and decisions And much more! Invisible Influence also includes a 10-step influence template that you can follow for better results in negotiations. When you truly incorporate how you think about and approach communicating with other people, youll find that you can persuade anyone, anytime, anywhere to make decisions and take actions that benefit you.