bokomslag ISE Essentials of Marketing Research
Samhälle & debatt

ISE Essentials of Marketing Research

Joseph Hair

Pocket

1029:-

Funktionen begränsas av dina webbläsarinställningar (t.ex. privat läge).

Uppskattad leveranstid 3-8 arbetsdagar

Fri frakt för medlemmar vid köp för minst 249:-

  • 896 sidor
  • 2020

Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities.  The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 5th edition gives students a strong command of market research principles, while being concise enough for with cases & other course projects.  A continuing case and corresponding data sets included.    

Available with McGraw-Hill Connect and SmartBook 2.0. 

  • Författare: Joseph Hair
  • Format: Pocket/Paperback
  • ISBN: 9781260575781
  • Språk: Engelska
  • Antal sidor: 896
  • Utgivningsdatum: 2020-03-04
  • Förlag: McGraw Hill