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This is the first book on branding published in East Africa by an East African and takes a wide view of both the local and global brandscape. Through the collection of selected articles, the book which makes for an easy read, also tackles the future of brands and branding.
- Format: Inbunden
- ISBN: 9780557093809
- Språk: Engelska
- Antal sidor: 200
- Utgivningsdatum: 2009-08-14
- Förlag: Lulu.com