It's Not Who Won or Lost the Game, it's How You Sold the Beer

An insightful collection of memories and anecdotes from the 50-year career of TV's longest-running sports broadcaster. From the race to get to events on time to the hard-learned do's and don'ts of television broadcasting, Hall of Fame broadcaster Bob Wolff shares his world with readers in an amusing and often amazing glimpse of one of America's most beloved sportscasters.