Journalism and Mass Communication: A Modern Approach

The process of exchanging information through mass media to a large number of people is known as mass communication. There are various mediums which are used for the dissemination of information through this process such as social networking, radio, internet, magazines, film and newspapers. Journalism and advertisements are two prominent examples of mass communication. The production and distribution of reports on recent events is termed as journalism. Within a democratic country, it generally aims to provide a range of opinions with regard to the informational needs of all the people. Some of its diverse forms are access journalism, advocacy journalism and broadcast journalism. This book contains some path-breaking studies in the field of journalism and mass communication. It consists of contributions made by international experts. This book will serve as a reference to a broad spectrum of readers.