Just Frickin Pick One

Every day, we make about 35,000 decisions. So every day, for most people, that's 35,000 opportunities to have an aneurism from agonizing over the "right" choice.

Listen, that barista that just asked you if you want a grande or a venti mocha does not have 6 hours for you to draw up a pros and cons list, make a Venn diagram, conduct a survey, put together a PowerPoint, make a spreadsheet to analyze the data, and consult with your mentor.

Decisiveness is necessary to get ahead in work, in life, or even just the drive-thru.

But decision deadlocks in our careers, relationships, and life in general leave us not knowing which way to go and not trusting our own judgment. Everything from the small day-to-day what I'm I going to wear today decisions all the way up to the what the heck am I going to do with my life decisions cause stress, overwhelm and anxiety, and everything starts to feel like life or death, leaving us afraid to make a move, and agonizing over our choice when we finally do.

Making decisions is hard. Your emotions can get in the way, your "gut" can fail you, and even apparent "logic" can fail because cognitive research shows that your brain is wired to steer you wrong.

Making decisions that stick comes down to 3 things: understanding how your brain works so you can make it work in your favor; getting over fear, lack of confidence, and inability to trust yourself; and common sense.

This book will help with all 3.

It will give you the pep talk you need to get out there, stop being indecisive and wishy-washy, and make things happen so you can move forward in your life...and so the person behind you in line at Starbucks can move forward with theirs.

In this book, you will discover:

• The psychological phenomenon that causes you to misinterpret things and distort the criteria you use to make decisions
• The "4 Pains" you suffer when you stay in analysis paralysis
• The 1 simple question you can ask yourself to make any and every decision easier, no matter how big or small
• How a jar of pured fruit proves less really is more
• 3 hacks you can adopt from Fortune 500 companies to make your choices easier
• How to know when something is no longer working so you don't look up years from now with regret over time wasted
• A lesson from Steve Jobs to keep your mind clear
• How to reframe the potential downside of outcomes so you can confidently pursue the upside
• How the C word can help you bite the bullet and just frickin pick one

At the end of the day, it's decisions that stand between the life you have now and the life you want-decisions you're likely petrified to make for fear they'll turn out wrong.

No, I don't have a PhD, but I do know the shifts I had to make to stop me from holding myself back and ...