Kane On Trademark Law

The fifth edition of the one-volume classic treatise on trademark law brings you a wealth of new coverage, including an entirely new chapter on dilution that focuses on the 2006 Trademark Dilution Revision Act and the pertinence of prior case law in light of the TDRA. "Kane on Trademark Law" continues to provide the definitive path to securing and exploiting trademarks, showing you how to develop strong marks; use trademarks to establish priority; license, assign, and expand rights; and protect trademarks. You will learn how to prove secondary meaning, likelihood of confusion, dilution, trade dress infringement, false advertising, deceptive trade practices, and misappropriation. "Kane on Trademark Law" also shows how to defeat plaintiffs' claims, by effectively deploying First Amendment defenses and defenses against dilution and false advertising actions.