Keep F*!#ing Going

Krista Ryan was attending the Route 91 Harvest Music Festival in Las Vegas when a gunman opened fire, unleashing a barrage of bullets and terror that would become the largest mass shooting in US history. As Krista ran to safety, she thought one thing: Keep f***ing going.

KFG.

This mantra became the foundation for Krista's KfG Method, a formula for navigating change and living life to the fullest.

In Keep F*!#ing Going, Krista shares this motivational framework that will help you transition your life from average to elite. Read how team members, military personnel, athletes, and organizations worldwide have applied KfG to live better and lead stronger. Whether processing a challenge or seeking self-accountability for current success, Krista's strategies provide the actionable steps you need to thrive through moments of change and step into your best self.