Kenyan Domestic Tourists

This study examined the factors that affect domestic tourism in Mombasa, Nairobi and Nakuruwith a view of addressing them in order to improve domestic tourism in Kenya. It investigated a sample of cross-section of the tourist stakeholders and through questionnaires schedules, obtained data from respondents consisting of those who had participated or intended to participate in domestic tourism. The work aimed at determining the effects of socio-economic factors on domestic tourism in Kenya, town of residence on domestic tourism, the economic contributions made by Kenyans participating in domestic tourism, individual's psycho-factors on domestic tourism, and to determine sustainable performance framework indicators for domestic tourism in Kenya. It is expected that the study will assist the government and other industry stakeholders in coming up with practical measures to address the obstacles facing domestic tourism with a view to increasing Kenyan participation in domestic tourism, and also contribute to theoretical knowledge.