Kings of Madison Avenue

Reveling in the consumerist decadence of AMC's infamous advertising house Sterling Cooper, this complimentary volume to the groundbreaking series "Mad Men" provides behind-the-scenes revelations, episode guides, cast biographies, and rich sidebar content, such as "How to Party Like the "Mad Men."" Delving beneath the glitz and glamour to highlight the workings of a sophisticated modern classic, this definitive fan guide offers fascinating sociological context and cultural analysis. Included in the fascinating content is the detailing of historical ad campaigns that are woven into the show's storylines--such as Volkswagen Beetle's landmark "Think Small" campaign, the Nixon/Kennedy presidential push, and the creation of Lucky Strike's "It's toasted" slogan.