La Vida Intensa

Living with intensity has become the ideal of our society: any sales pitch is based on the search for strong sensations--from games of chance to seduction, passionate love or exalted faith in social events--that awaken us and break away from monotony, automatism and, therefore, banal existence. Indeed, Western liberal society has long been addressing the phenomenon of intensity in order to turn us into people whose existential meaning is the intensification of all our vital functions. However, the continued pursuit of excitement can be exhausting: desire grows into addiction, then frustration. In this sense, this work analyzes the condition of our modern development to make a critical reading of this insurmountable horizon in which our values of fetishization of intensity have been located.