bokomslag Lead Markets in Age-Based Innovations
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Lead Markets in Age-Based Innovations

Nils Levsen

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  • 335 sidor
  • 2015
Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process. Finally, two boundary conditions to the applicability of lead market theory are being identified and described.
  • Författare: Nils Levsen
  • Illustratör: Bibliographie 52 schwarz-weiße Abbildungen
  • Format: Pocket/Paperback
  • ISBN: 9783658088149
  • Språk: Engelska
  • Antal sidor: 335
  • Utgivningsdatum: 2015-03-19
  • Förlag: Springer Gabler