bokomslag Lead the Category!
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Lead the Category!

Stan Berenbaum

Pocket

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Andra format:

  • 140 sidor
  • 2009
What are the secrets of franchising and business success? And how do you become a category leader? This book contains winning strategies, practical thoughts and easy to implement techniques on becoming the leader in your category.



Valuable information about...



The problem with your mission statement

Why transparency is not your goal

What "jail breaks" have to do with your franchise relationship

The three rules of employment

The sure-fire rapid advancement strategy

Why you should be concerned if you are taking care of your numbers

The characteristics of great category leaders

The best definition of franchising

Why you should forget trust, sort of

Why (+1) + (-1) does not equal 0

What empty airline seats have to do with your business

What to do if your franchisees have formed an independent franchise association

The franchise convention success formula



Learn the secrets of franchising and business success and Lead the Category!

  • Författare: Stan Berenbaum
  • Format: Pocket/Paperback
  • ISBN: 9781440132285
  • Språk: Engelska
  • Antal sidor: 140
  • Utgivningsdatum: 2009-05-08
  • Förlag: iUniverse