Lean Startup Branding

Branding is the marriage of marketing and design, applied to build awareness of your products and company, and ultimately SELL your offerings.

Lean Startup BRANDING (LSB) Workbook 2 is the first business marketing book to unify the marketing/branding process. LSB brings together target marketing methods with graphic design techniques, to produce smart marketing strategies and striking campaigns that uniquely brand your products, services, and company.

Bestselling author, and Stanford Marketing instructor, J. Cafesin, introduces an entirely new Branding paradigm. Way beyond marketing theory or branding stories, LSB takes you step-by-step through the branding and marketing of your new offering and venture.

Through text, slides, challenges, and projects, LSB Workbook 2 empowers entrepreneurs and CEOs with the knowledge to create memorable brands for their offerings, and business. Utilizing lean resources you'll learn to create and produce corporate and product identity packages. You'll examine the fundamental principles of effective design, and learn to produce professional-quality, multichannel print, video, and digital marketing and branding campaigns that generate the greatest traction (views), conversion rates (clicks; try; buy; subscribe), and customer retention.

• Learn how to create a brand for your offerings and startup. Establish product and/or company names, then create striking logos that can scale from social media feeds to the side of your building. Establish your startup's voice with taglines that tout your offering, and campaign's unique value.
• Study graphic design techniques, such as layout, eye-tracking, responsive grid systems, typography, and how to execute attention-grabbing branding and advertising campaigns across various media.
• Discover the components in imagery that create visual impact, and the myriad of sources to get spectacular visual content, at little to no cost.
• Examine print and digital reproduction. Begin a visual library of high-quality images and video clips to use in your marketing efforts for both print and online campaigns.
• Review SEO (search engine optimization) techniques and best practices.
• Explore online technology, and how to increase engagement and SALES with your digital marketing efforts.
• Projects include developing a complete identity for your offerings and startup, as well as an array of effective print and digital marketing campaigns to introduce your new offerings and promote your business.

The prerequisite for LSB Workbook 2: BRANDING, is LSM Workbook 1: Productization. Branding your business begins only once you've identified what your offering is, does, and who (target markets) will find value in it. Follow the steps in LSB Workbook 2: BRANDING and you will gain the ability to design and inexpensively produce tightly targeted, professional-quality traditional and digital marketing campaigns. Utilize this workbook and learn how to create and produce print and digital media that builds awareness of your products, generates sales, and effectively brands your company for pre-launch, launch, and beyond into a profitable, sustainable business.