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Ulrich Lichtenthaler analyzes the main challenges of externally leveraging technology with a focus on strategy, process, organization, culture and reputation. On this basis he investigates the management and performance of external technology commercialization in more than 150 European firms. He presents a detailed benchmarking analysis and empirically identifies success factors for the management of external technology exploitation.
- Format: Pocket/Paperback
- ISBN: 9783835004566
- Språk: Tyska
- Antal sidor: 339
- Utgivningsdatum: 2006-09-01
- Förlag: Deutscher Universitats-Verlag