Liberating the Corporate Soul: Building a Visionary Organization

The two most critical issues for business today, according to CEO's Barrett has worked with, are: "How to tap the deepest levels of creativity and the highest levels of productivity of our employees." In a world where competition has become global, successful companies are learning to build competitive advantage through their human capital. In the 21st Century, even that will not be enough. Success will also hinge on whether, in the eyes of the employees and society-at-large, the organization is a trusted member of the community and a good global citizen. Developing a values-driven approach to business is quickly becoming essential for financial success. Who you are and what you stand for are becoming just as important as what you sell.



"More than simply a majestic vision, Richard Barrett's book brilliantly describes the ways and means for business leaders to create the compassionate and viable future we urgently need on our beautiful planet."
-Godric E.S. Bader, F.R.S.A., Life President, Scott Bader Commonwealth Ltd.

"If every corporate executive bought this book and assigned it for in-house management development courses, the world would become a better place."
-Hazel Henderson, author, Building a Win-Win World and Creating Alternative Futures

"As we approach the new Millennium the world seeks clear thinkers with visionary concepts to help unravel the challenges before us. Richard Barrett's inspiring new book Liberating the Corporate Soul weaves a rich tapestry balancing heart and soul with a practical down-to-earth corporate vision for the future."
-Craig and Patricia Neal, Co-Founders, Heartland Institute

"Liberating the Corporate Soul presents a convincing rationale for making ethical and socially responsible behavior the best foundation for building and maintaining a high performance, globally successful business."
-Robert W. MacGregor, President, Minnesota Center for Corporate Responsibility

"Liberating the Corporate Soul gives a powerful set of tools for organizational transformation. I highly recommend it."
-Ann Svendsen, Consultant and author of The Stakeholder Strategy: Profiting from Collaborative Business Relationships

"Practical advice to tap the source of creativity and innovation which every business seeks."
-Ron Nahser, President and CEO of The Nahser Agency/Advertising, Chicago

"The bold, practical blueprint we need for moving business to the next evolutionary level. Sweeping, brilliant a sense of the grandeur of the new paradigm of business."
-Martin Rutte, President Livelihood, co-author Chicken Soup for the Soul at Work

"Liberating the Corporate Soul is a must read for leaders who want to shape...