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What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
- Illustratör: 1 b 12 figures, w tables
- Format: Inbunden
- ISBN: 9781137285928
- Språk: Engelska
- Antal sidor: 141
- Utgivningsdatum: 2012-12-05
- Förlag: Palgrave Macmillan