Listen to Sell

You cant sell without listening to your customersand yourself. In Listen to Sell, sales coaches Mike Esterday and Derek Roberts draw on their decades of industry experience to reveal the conversations, mindset, and skillset needed to amplify your sales confidence and bring purpose back to your customer relationships. As executives at the Nashville-based Integrity Solutions, Esterday and Roberts have crafted a proprietary sales coaching program that has helped clients in 130 countries and multiple industries, from financial services to manufacturing to healthcare. Their unique sales philosophy is rooted in a values-based, customer-centered approach, where authentic business relationships matter above all else. With self-analysis exercises and customized strategies, youll learn how your mindsetwhich encompasses your attitude, what you believe about yourself, and the confidence you have to succeedis the foundation of top sales performance. Youll then learn how to hone your skillsetthe daily tools and tactics that make or break salesby creating a personal sales plan and taking action in your immediate environment and beyond. In addition to real-world success stories demonstrating the concepts practical application, each chapter ends with a Coaching Corner segment that supports your growth.