Little Robot, Big Dreams: The Highs, Lows, & Lessons Learned of a Toy Startup

Follow the Founders of TROBO on their biggest Entrepreneurial Journey to date. Learn about the life of an Entrepreneur as you get a behind-the-scenes look at this honest book about one of the most interesting toy startups to launch this decade. Below are the checkpoints these two fathers have hit during their 3 years in business. See what they've learned and share their emotions from their launch at Startup Weekend all the way through to their time in the Shark Tank their search for investors and the eventual ramp down of the company.Get insights to what it means to Kickstart your company, get a grant, get onto Amazon Exclusives, get onto Shark Tank, and more! Hear first hand how emotionally challenging the ups and downs can be, and use all of this information to guide your own startup or inspire a friend! TROBO's Entrepreneurial Journey: Startup WeekendIncubation & Co-WorkingToy FairMaker FaireKICKSTARTERPatents, Hiring, Prototypes, ...Pitching Y-CombinatorNSF SBIR Grant Production WoesProduct LaunchFIRST holiday seasonAMAZON Marketplace, FBA, & ExclusivesShark TankWhat are TROBOs? TROBOs are cuddly, wirelessly connected robots that read stories about science and math to children using mobile devices. They are a part of the growing $3B dollar connected toy market.About the Authors: Jeremy Scheinberg (left) is a theme park Systems Engineer with an MBA. In his 19+ year career, he traveled around the world working on rides and shows for NBC, Universal, Lego and Disney and eventually became the COO of his company. He is a father of two lovely children.Chris Harden (right) is an Electrical Engineer with an MBA. In his 18+ year career, he worked on shows for Disney, museums, and other themed entertainment, helped to launch the Coke Freestyle machine, the Ford MyTouch, the Kindle Fire, and several games for EA SPORTS. He is a father of one lovely kiddo and has one on the way.All product names and brands are property of their respective owners. All company, product and service names used in this book are for identification purposes only. Use of these names, logos, and brands does not imply endorsement. Written by Chris Harden & Jeremy Scheinberg (c)2016, revised 2018