Living the Dream, The Morning After Music School: A DIY Guide to the Music Business

Based on parallels drawn between fundamental areas of music performance and their counterparts in the business world, Living The Dream...The Morning After Music School - a DIY guide to the music business offers insights and tools to help current or former music majors navigate life as highly capable musicians trying to put together a living from a variety of income streams. It also exposes them to creative ways of considering their career options that may give them much more hope than they thought possible. In this way, a world that is foreign and overwhelming to many aspiring professional musicians is brought easily and clearly into their comfort zone, equipping them for their quest to build a life doing what they love. Brian Horner draws from the experience of his nearly twenty-year, dual career as a renowned saxophonist/professor and a businessman. Brian Horner's career as a saxophonist has included recitals at Carnegie Hall, a cover feature in Saxophone Journal, and saxophone and reed endorsements with Conn- Selmer and D'Addario, and his music business career has included everything from non-profit orchestra management to major label country and comedy marketing and publicity, and his current work heading his own company and working with a diverse roster of world-class artists across all genres. Newly expanded to include reflective essay questions at the conclusion of each chapter, and the sweeping ""Recital & Album Project (RAP)."" The RAP is designed to be an indispensable tool for music majors and takes the student through the process of presenting a fictional (or perhaps real-life) recital and resulting live album and tour. The author offers examples of each task that is asked, and leads students through the creation of a comprehensive portfolio of materials that can be used in real life as they embark upon their careers. 21CM ""Doing Good"" Award Winners