Loserville

2023 Bell Award for the Best Book on Georgia History A Sports Collectors Digest Best Baseball Book of 2022 A Public Books Public Pick of 2022 In July 1975 the editors of the Atlanta Constitution ran a two-part series entitled Loserville, U.S.A. The provocatively titled series detailed the futility of Atlantas four professional sports teams in the decade following the 1966 arrival of its first two major league franchises, Major League Baseballs Atlanta Braves and the National Football Leagues Atlanta Falcons. Two years later, the Atlanta Hawks of the National Basketball Association became the citys third major professional sports franchise. In 1972 the National Hockey League granted the Flames expansion franchise to the city, making Atlanta the first southern city with teams in all four of the big leagues. The excitement surrounding the arrival of four professional franchises in Atlanta in a six-year period soon gave way to widespread frustration and, eventually, widespread apathy toward its home teams. All four of Atlantas franchises struggled in the standings and struggled to draw fans to their games. Atlantans indifference to their new teams took place amid the social and political fracturing that had resulted from a new Black majority in Atlanta and a predominately white suburban exodus. Sports could never quite bridge the divergence between the two. Loserville examines the pursuit, arrival, and response to professional sports in Atlanta during its first decade as a major league city (196675). It scrutinizes the origins of what remains the primary model for acquiring professional sports franchises: offers of municipal financing for new stadiums. Other Sunbelt cities like San Diego, Phoenix, and Tampa that aspired to big league stature adopted Atlantas approach. Like the teams in Atlanta, the franchises in these cities have had mixed resultsboth in terms of on-field success and financial stability.