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Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

Name: Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
Price: 479 SEK
Availability: InStock
Author: Rajat Paharia
ISBN: 9780071813372

Rajat Paharia

Inbunden

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2013

The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners.

Författare: Rajat Paharia
Format: Inbunden
ISBN: 9780071813372
Språk: Engelska
Utgivningsdatum: 2013-07-16
Förlag: McGraw-Hill Education - Europe