Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

The new secret to driving LOYALTY THAT PAYS

once revolutionary, loyalty programs designed todifferentiate products quickly became commoditized. and yet, billions of dollars are still spent every year on programs that are doomed to fail. these programs, it turns out, don't inspire long-term loyalty. once a better deal comes along, customers will gladly defect. can you blame them?

silicon valley start-up bunchball, the pioneer and innovator in gamification, is light years ahead when it comes to the concept of loyalty--and using it to drive business profits and growth. focusing not only on customer loyalty, but also the loyalty of employees and partners, bunchball combines behavioral economics, big data, social media, and gamification to inspire loyalty that lasts--fromeveryone involved in the success of a business.

now, in Loyalty 3.0, Bunchball founder Rajat Paharia reveals how you can use these same techniques to seize the competitive edge for your business.

paharia shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners. Loyalty 3.0 arms you with everything you need to know in order to build a loyalty and engagement program that drives a sustainable advantage for your business, including:

• The building blocks of motivation, big data, andgamification necessary for creating a powerful strategy that drives long-term loyalty
• Case studies from todays most innovative companiesthat are already driving customer engagement, learningand skill development, and employee motivation withloyalty 3.0 methods
• Step-by-step guidance on how to plan, design, build,and optimize your program

now is the time to abandon your traditional loyalty programs and start taking all your stakeholders seriously--so they will take your company seriously.

Loyalty 3.0 is the game-changing leap you'vebeen waiting for. When you create true loyalty amongcustomers, employees, and business partners, you will generate a sustainable competitive advantageand win in your industry.

Praise for loyalty 3.0

relationships are the single greatest asset for all organizations. relationships with customers, relationships with employees, relationships with partners. in loyalty 3.0, Rajat Paharia reveals the newscience of relationship building through big data and gamification.TIM BROWN, CEO, IDEO

"loyalty 3.0 is filled with major insights and does a brilliant job of grounding the reader in fundamental concepts around motivation, big data, and gamification--building on these concepts through real-worldcase studies that bring the combinations to life. It finishes with actionable ideas and next steps that enable you to test and operationalize these ideas in your own w...