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272 sidor
2005

In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty - all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors' findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.

Författare: Timothy L Keiningham, Terry G Vavra, Lerzan Aksoy, Henri Wallard
Format: Inbunden
ISBN: 9780471743156
Språk: Engelska
Antal sidor: 272
Utgivningsdatum: 2005-10-18
Förlag: John Wiley & Sons Inc