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This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
- Illustratör: Bibliographie
- Format: Pocket/Paperback
- ISBN: 9781349364176
- Språk: Engelska
- Antal sidor: 360
- Utgivningsdatum: 2010-02-26
- Förlag: Palgrave Macmillan