bokomslag M: Advertising: 2024 Release ISE
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M: Advertising: 2024 Release ISE

Michael Weigold

Pocket

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  • 480 sidor
  • 2024
m: advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. m: advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital through McGraw Hill Connect, m: advertising is relevant and engaging for todays business students.
  • Författare: Michael Weigold
  • Format: Pocket/Paperback
  • ISBN: 9781266851759
  • Språk: Engelska
  • Antal sidor: 480
  • Utgivningsdatum: 2024-02-26
  • Förlag: McGraw Hill