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m: advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. m: advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital through McGraw Hill Connect, m: advertising is relevant and engaging for todays business students.
- Format: Pocket/Paperback
- ISBN: 9781266851759
- Språk: Engelska
- Antal sidor: 480
- Utgivningsdatum: 2024-02-26
- Förlag: McGraw Hill