Macrotask Crowdsourcing

Crowdsourcing is an emerging paradigm that promises totransform several domains: creative work, business work, culturalcooperation, etc. Crowdsourcing reflects the close-knit interplaybetween the latest computer technologies, the rapidly changingwork model of the 21st century, and the very nature of people.The interplay makes for an exciting but at the same timechallenging new field to investigate under the lens of a diverse setof disciplines,ranging from the technical to the social and from thetheoretical to the applied. Early research has focusedonan aspect of crowdsourcing knownas micro-tasking.Micro-tasksare simple tasks (like imageannotations) that anyone could perform. An emerging area is howto utilize crowdsourcing to solve problems that go beyond simpletasks towards more complex ones, that require collaboration andcreativity. In juxtaposition to micro-task crowdsourcing, this bookinvestigates macro-task crowdsourcing and its potential.