bokomslag Magnetic
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  • 224 sidor
  • 2013
Magnetic describes an institution with a powerful internal alignment and a compelling vision, allowing it to attract the critical resources for organizational success: talented and committed people; loyal and engaged audiences, donors, and stakeholders; a positive reputation and powerful goodwill; and the financial capital required to sustain programmatic excellence and growth. Authors Anne Bergeron and Beth Tuttle analyze six American museums that embraced a shift in philosophy and set a course of stakeholder, audience, and community engagement. Their "magnetic" quality provides a model for all types of organizations-from corporations to nonprofits-that want to maximize engagement with their customers and develop their true public service potential.
  • Författare: Anne Bergeron, Beth Tuttle
  • Illustratör: 20 colour plates
  • Format: Pocket/Paperback
  • ISBN: 9781933253831
  • Språk: Engelska
  • Antal sidor: 224
  • Utgivningsdatum: 2013-04-30
  • Förlag: American Association of Museums