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Magnetic describes an institution with a powerful internal alignment and a compelling vision, allowing it to attract the critical resources for organizational success: talented and committed people; loyal and engaged audiences, donors, and stakeholders; a positive reputation and powerful goodwill; and the financial capital required to sustain programmatic excellence and growth. Authors Anne Bergeron and Beth Tuttle analyze six American museums that embraced a shift in philosophy and set a course of stakeholder, audience, and community engagement. Their "magnetic" quality provides a model for all types of organizations-from corporations to nonprofits-that want to maximize engagement with their customers and develop their true public service potential.
- Illustratör: 20 colour plates
- Format: Pocket/Paperback
- ISBN: 9781933253831
- Språk: Engelska
- Antal sidor: 224
- Utgivningsdatum: 2013-04-30
- Förlag: American Association of Museums