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Describes the techniques and rationale behind magnitude scaling that can provide the researcher with greater accuracy in gauging the strength of opinions, attitudes, and social judgments by providing the respondent with continuous response measures.
- Format: Pocket/Paperback
- ISBN: 9780803917477
- Språk: Engelska
- Antal sidor: 88
- Utgivningsdatum: 1981-11-24
- Förlag: SAGE Publications