Major differences along the supply chain between B2B and B2C marketing with regard to "Fast-Moving-Consumer-Goods" (FMCG)

Scholarly Paper aus dem Jahr 2004 im Fachbereich Wirtschaft - Marketing, Unternehmenskommunikation, CRM, Marktforschung, einseitig bedruckt, Note: 2,0, Veranstaltung: B-2-B Marketing, 6 +2 online Eintragungen im Literaturverzeichnis, Sprache: Englisch, Abstract: It is the objective of the present assignment to identify, to analyse and to evaluate the major differences along the supply chain between business-to-business (B2B) and business-to-consumer (B2C) marketing. In particular, organisations which are involved in the manufacture and retailing of fast moving consumer goods (FMCG) should be examined