bokomslag Making a Difference Through Marketing
Kropp & själ

Making a Difference Through Marketing

Carolin Plewa Jodie Conduit

Inbunden

1559:-

Funktionen begränsas av dina webbläsarinställningar (t.ex. privat läge).

Uppskattad leveranstid 10-16 arbetsdagar

Fri frakt för medlemmar vid köp för minst 249:-

Andra format:

  • 282 sidor
  • 2016
This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. It provides readers with a comprehensive, contemporary perspective on marketing practice with an emphasis on the role of marketing in making a difference. Organisations are interwoven with the society in which they operate and are thus commonly expected to shoulder some responsibility in advancing that society. While there has been significant academic and practitioner focus on corporate social responsibility (CSR), research is often limited to the organisational benefits and implementation of CSR initiatives, this book presents a broader perspective. It highlights a variety of players and approaches that are making a difference to their various stakeholder groups, specifically in the areas of sponsorship, consumer behaviour, education, health and innovation.
  • Författare: Carolin Plewa, Jodie Conduit
  • Illustratör: Bibliographie 19 farbige Abbildungen
  • Format: Inbunden
  • ISBN: 9789811004629
  • Språk: Engelska
  • Antal sidor: 282
  • Utgivningsdatum: 2016-05-16
  • Förlag: Springer Verlag, Singapore