Making Sport Great Again

Blending critical theory, conjunctural cultural studies, and assemblage theory,Making Sport Great Againintroduces and develops the concept ofuber-sport: the sporting expression of late capitalism's conjoined corporatizing, commercializing, spectacularizing, and celebritizing forces. On different scales and in varying spaces, theuber-sportassemblage is revealed both to surreptitiously reinscribe the neoliberal preoccupation with consumption and to nurture the individualized consumer subject. Andrews further probes howuber-sportnormalizes the ideological orientations and associate affective investments of the Trump assemblage's authoritarian populism. Even as it articulates the regressive politicization of sport,Making Sport Great Againserves also as a call to action: how might progressives rearticulateuber-sportin emancipatory and actualizing political formations?