Malort

Malrt may be the worst thing youll ever taste. But Jeppsons Malrt is no stunt. Known primarily for its intense bitternesssuch bitterness that it has been compared to a forest fire, if the forest was made of earwaxit is rooted in centuries-old Swedish tradition. Its a fluke to have ever existed in the United States and flukier still to have survived 100 years. Least likely of all: Jeppsons Malrt becoming the cultural sensation it is today. Malrt is a story of love, relationships and how one generation finds meaning where generations before did not. Such transformations happen in art, in history, and in food, and it happened to Jeppsons Malrt. Author and beer expert Josh Noel unpacks a uniquely American tale, equal parts culture, business, and personal relationships as well as secret love, federal prison, a David vs. Goliath court battle, and, ultimately, the sale of Jeppsons Malrt, in 2018, to make an unlikely millionaire of Pat Gabelick, a 74-year-old Chicago woman who spent much of her life as a legal secretary. Malrt isnt just the story of one brazen liquorit is the story of modern tastes and cultural shifts.